Mixing up gin

Introducing Beefeater Gin's new ready-to-drink gin cans from Boundless – the perfect blend of bold flavour and vibrant design. Our goal was to create an attention-grabbing animation that not only drove appetite appeal, but also remained true to the Beefeater brand. To do this, we brought the cans to life with a fun and punchy animation, highlighting the bright colours of the flavours and exuding a ready-to-go attitude. The result is a dynamic and eye-catching piece that perfectly captures the spirit of Beefeater Gin's new product.

Agency: Boundless